Describe the role internet marketing has in a modern marketing context using selected organizations as examples internet marketing is different than the classic marketeering this has to do because of various reasons. The aim of this unit is to ensure learners understand how organisations use information and the surrounding use of information, know about information systems and develop the skills necessary to produce management. Designing new marketing campaigns, use of internet marketing 2 know the marketing mix (the 4 ps) of a travel and tourism organisation product : nature of product eg intangible, perishable, service related characteristics eg branding, unique.
P2 m1 describe how selected organisations use internet marketing marketing with one that research how selected businesses use internet marketing and. The aim of this unit is to give learners the fundamental knowledge of a range of business organisations, and the many factors that shape the nature of organisations operating in an increasingly complex business world. Title: internet & modern marketing date: 04/10/2013 introduction: in this task i will describe the role of internet marketing within its modern marketing operation this task will be related to how adidas operate with the use of internet marketing and how they've coped with the changes of modern marketing in recent years.
Karina rojek - unit 3 p1 - describe how marketing techniques are used to market products in two organisations you are a marketing consultant who has been asked to advise on the most effective way for a selected company to improve their sales. Organisation p2 describe the p3 describe how a selected organisation uses marketing research the organisation's use of marketing research to contribute to. Internet marketing (also known as emarketing, web marketing, or digital marketing) is an all-inclusive term for marketing products and/or services online - and like many all-inclusive terms, internet marketing means different things to different people. The marketing has improved and extended with the use of internet and that can definitely be called a big advantage p2 not only does internet marketing have benefits for the companies, customers have advantages as well. The impact of internet marketing has a big influence on 'old' companies that have build a reputation and customer relationships in the physical world it is important as a business to know that internet marketing is and will be the future and is a smart business move.
Pass three: describe the marketing mix of a selected travel and tourism organisation the marketing mix is basically one big mixture of all the elements going into the marketing process, otherwise known as the four p's the marketing mix has the following four elements. For p2 learners should describe each of the different types of stakeholders listed in the unit content for their selected organisations learners could describe the influence of two different political environments which should include aspects one business can be selected from each of two different business environments perhaps in different. Unit 12: internet marketing in business p2 describe how selected organisations use internet marketing p2 title describe how selected organisations use internet. P1, p2, m1 & d1 p1: describe how marketing techniques are used to market products in two organizations market: a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities marketing: the action or business of promoting and selling products or services. Describe the opportunities offered to businesses using internet marketing in relation to communication(p3) p3 e-business marketing promoting a business online there are a number of ways that a business can promote itself on-line.
Internet marketing is the practice of selling or promoting goods and services through the use of the internet basically, internet marketing is more so business in nature, though it can also be used for non-profit purposes as well. Internet marketing p1p2 1 unit 12 - internet marketing in business p1 describe the role that internet marketing has within a modern marketing context p2 describe how selected organisations use internet marketing martin knight s0601518. Unit 12 assignment 1 p1 p2 p1: describe the role internet marketing has within a modern marketing context p2: describe how selected organisations use internet marketing.
For m1, learners should select a travel and tourism organisation and explain how factors have influenced marketing decisions some factors could have adversely affected marketing (ie they are constraints) while others might have opened up new marketing opportunities (eg the internet. For p1, learners should describe how the marketing techniques listed in the unit content are used in marketing products or services in two different organisations it is sufficient to select one product/service or product/service range in each organisation. Simply put, messaging is a term to describe how you talk about who you are and why you exist as an organization it communicates key points you consistently make when you reach out to your audience and it always ties back to your brand. 3 marketing function in a selected organisation notes, evidence pack & observation record 5 p3- describe different methods used to attract and retain.
The benefits of internet marketing marketing for online businesses are also changing and will keep changing along with the internet as long as technology keeps dictating changes the internet has become the new medium and just as a painter brings his canvas to life, internet marketing brings the online business to life. Describe the influence of two contrasting economic environments on business activities within a selected organisation (use pestle to help you) p5 describe how polictical, legal and social factors are impacting upon the business activities of one business organisation and their stakeholder (think about recruitment, promotion, product design. Explain how different market research methods have been used to make a marketing decision within a selected situation or business. P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans in this assignment, i am going to talk about how nike uses marketing research to contribute to the development of its marketing plans.
Unit 3: introduction to marketing p3: describe how a selected organisation uses marketing research to continue to the development of its marketing plans marketing research is the collection analysis and communication of information which assists decision making when marketing. Internet marketing is also being known as the e-marketing, online marketing and web marketing it is generally being referred as the marketing of products and services over the internet according to hofacker, promoting and marketing goods and services by making use of internet also has a huge scope (hofacker, 2000. These marketing communication strategies are advertising, sales promotion, personal selling, direct marketing and public relations the key to a successful business, is to understand the needs and wants of the customer and successfully developing the promotional mix to sell the product or service.